The Virginia Tourism Corporation announced that Halifax County Department of Tourism in partnership with Mecklenburg County and Virginia State Parks has been awarded $10,000 through the state’s Virginia is for Lovers Marketing Leverage Grant Program for their blueway project.
The proposed Halifax-Mecklenburg Blueway is to be comprised of four rivers and one lake spanning the two counties with access points in the counties’ three Virginia State Parks. The goal of the blueway project is to create a water-based trail system that will link the diﬀerent assets found on the rivers and lake in an effort improve, enhance and preserve the environmental, historic and recreational opportunities on the rivers and lake. Funding was granted for identity development, branding, and marketing of this endeavor, to include logo design, brochures publication, website design and development, and marketing campaigns designed to promote one of the greatest tourism assets of Southern Virginia-outdoor recreation. The blueway, which will include launch points, camping locations, and points of interest, will target a fast growing segment of tourism targeting and provide a more cohesive recreational experience for those visiting.